Private E-commerce

SD Color is a paint manufacturer based in Padua that decided to take a step ahead of its competitors by launching an e-commerce platform with the help of Propaganda3.

The development of the SD Color website begins with a very intense shade of red a symbolic color both for the brand and for the city of Padua.

The website was conceived as a hybrid between a showcase site and an e-commerce platform, allowing for a complete overview of the company and its products.

We created a set of informational icons describing product usage, such as drying time, number of coats, and application method.

For the product categories, we created custom boxes featuring images that represent the usage field of each product type.